Breakfast is the most important meal of the day? There are varying opinions on this and the truth is likely somewhere in the middle of all of them. However, one feature of breakfast not up for debate is that mass market cereals are bringing absolutely nothing to the table.
This is normally where we would break down specific problems with mass market cereal brands, but there’s someone who does it better than we could.
Jesse Itzler is an all-around force of life so when he started taking aim at mass market cereals, we took notice. His Instagram is well worth a follow if you want specific examples of how most cereal companies utterly miss the mark. Jesse also has the cojones to call out the CEOs of these companies directly. We don’t know him personally, but we sure do like his expertly calibrated bulls**t detector.