There’s nothing artificial about SaladPower. We believe food should earn its appeal from real ingredients rather than food coloring, because many consumers eat as much with their eyes as their mouths.

And now that multiple studies suggest a link between artificial food dyes and hyperactivity in children, we believe it is more important than ever to make smart choices about the foods we buy.

You see, many of the bright-colored products gracing the aisles of most food markets are pumped with artificial food dyes, which are actually coloring additives derived from petroleum. While many petroleum-based food dyes have been banned, many controversial ones still remain.

Despite studies linking artificial dyes to hyperactivity associated with ADHD, and appeals made by consumer-interest groups, you’re still likely to see one of these potentially harmful dyes in many household products, many of which are marketed to children.

So it’s up to us to be mindful about what we feed ourselves and our youngsters. There is absolutely no good reason to consume food colorings if your goal is a healthier and more nutritious lifestyle.

Here at SaladPower, our color comes entirely from the vegetables themselves. When it comes to what we feed ourselves and our families, quality of nutrition should always come before appearance.